Affiliate Odyssey

A Journey Into UK Affiliate Marketing

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Entries from February 2008

The Itch You Have To Scratch

February 26th, 2008 · No Comments

I’ve been doing lot of soul searching lately and I’ve come to realise that I prefer to blog about the emotional and mental side of affiliate marketing more than the practical.
There are more than enough “How To”  sites out there but maybe not enough “Why To” blogs so, from now on, that’s what I’ll be [...]

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Tags: Life Stuff

Why Can’t We Just Focus?

February 5th, 2008 · No Comments

I’m sitting, MacBook on my lap, writing this post.
Electric 6 are on Kerrang singing High Voltage, the familiar “ping” for new email arrives.
I flick over to Mail to check what’s come in and spot a new post in my RSS feeds by Dave N about a quite improbable offer from one.com for free domain and [...]

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Tags: Life Stuff

Choosing a Domain Name & Platform - Anatomy Of An Affiliate Campaign - Day 3

February 4th, 2008 · No Comments

Choosing The Domain Name 
Domain naming is the most hotly debated subject on the web with camps split between those who recommend short, memorable names and those who believe keyword-rich names are the way to go.
Eric recently posted 3 Steps To Keyword-Rich Domains which, when looking at an affiliate campaign, seems the right way to go.
My [...]

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Tags: Affiliate Marketing

Choosing A Niche - Anatomy Of An Affiliate Campaign - Day 2

February 3rd, 2008 · No Comments

Yesterday, I looked at 3 strategies for starting an affiliate campaign.
Well, I’ve decided to go the long-term, authority site route and here’s why.
By nature, I’m risk averse.
I need a strategy where I can “hedge” a campaign by linking to a large number of merchants with diverse offers while still keeping within a niche where I [...]

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Tags: Affiliate Marketing

Choosing A Strategy - Anatomy Of An Affiliate Campaign - Day 1

February 2nd, 2008 · No Comments

The first decision to make with any new affiliate campaign is the niche or product to target.
There are 3 strategies I think have merit:

Temporal - look for a niche which has high consumer demand and urgency based on a specific date/season. Obvious examples of this are Christmas, Easter, World Cup Finals, snowfall, etc. For this [...]

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Tags: Affiliate Marketing