Affiliate Odyssey

Yesterday, I looked at 3 strategies for starting an affiliate campaign.

Well, I’ve decided to go the long-term, authority site route and here’s why.

By nature, I’m risk averse.

I need a strategy where I can “hedge” a campaign by linking to a large number of merchants with diverse offers while still keeping within a niche where I have strong knowledge and can provide value to readers.

[Read more →]

The first decision to make with any new affiliate campaign is the niche or product to target.

There are 3 strategies I think have merit:

1. Temporal - look for a niche which has high consumer demand and urgency based on a specific date/season. Obvious examples of this are Christmas, Easter, World Cup Finals, snowfall, etc. For this campaign, I’m tempted by Valentine’s Day as it falls in the middle of the month and would act as a great indicator of sales up to, including and then after the 14th. The lingerie, chocolate and fragrance markets are ideal candidates and there are plenty of merchants supplying these markets on all the affiliate networks. The downside is that once the 14th is over, the site is unlikely to generate much income until the next Valentine’s. [Read more →]

After a pitiful start to 2008 posting-wise, I came across this One Page A Day Challenge on Eric Giguere’s blog.

It seems like the perfect excuse to kick-start this blog (again!) and has a great prize for all those who complete the challenge - Eric’s Uncommon Adsense e-book.

I really like the idea that everyone gets a prize as it’s going to be hard work posting every day, but there’s an added bonus - links every day from Eric’s blog to each contestant’s content.

So, what sort of content to generate and where?

I’ve decided it would fun to create an affiliate campaign specifically for this challenge and write an “anatomy” over the course of the month.

This will mean I can create and link to content on this blog as well as on the site promoting the campaign.

[Read more →]

Happy New Year everyone.

Hope you all had marvelous evening’s revelries and feel as rough as me today
Work doesn’t start for me in earnest until the 7th (lots of child care duties before then) but I’ll definitely have an eye on my big plans for this year.

One great bit of news is that my business partner is going to be working almost full-time on affiliate marketing from next week as we shift from making other people money to making ourselves some!

Now where’s that paracetemol?

1. Post to this blog everyday for 2008 - it seemed to work for becker
2. Spend more than 90% of my available work time on affiliate marketing
3. Produce 3 rich content websites, dominating their niches by the end of the year
4. Achieve a purple belt in Kempo Ju Jitsu
5. Learn to swim

Affiliate Income Goal For 2008 is £10,000.